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6 Fundamentals of In-Store Retail Marketing

Many brick-and-mortar retailers often feel like they can’t be relevant, competitive, or fresh in the eyes of today’s consumers. However, in-store retail has just as much potential, and it all comes down to knowing your consumers. Below are some tips & reminders from our Langenfelders! Understand your customer Understand your customers’ identities and clearly focus on their needs. This is marketing 101, but often we forget our fundamentals. Sometimes, instead of focusing on the newest, latest-and-greatest product, focus on the …
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