search

Blog


How to Conduct the Perfect Trade Show

Trade shows are the Super Bowl of the sales industry. With almost 60 years of experience, Langenfeld takes pride in being a market leader for trade show performance. Our teams are equipped and ready to represent brands at trade shows across the U.S. Conducting a perfect trade show means filling in the gaps before, during, and after the show. Below we walk through some of our “tried and true” methods. Prep Review Reflecting on and reviewing what you did last …
Read More »

Posted in Blog

6 Fundamentals of In-Store Retail Marketing

Many brick-and-mortar retailers often feel like they can’t be relevant, competitive, or fresh in the eyes of today’s consumers. However, in-store retail has just as much potential, and it all comes down to knowing your consumers. Below are some tips & reminders from our Langenfelders! Understand your customer Understand your customers’ identities and clearly focus on their needs. This is marketing 101, but often we forget our fundamentals. Sometimes, instead of focusing on the newest, latest-and-greatest product, focus on the …
Read More »

Posted in Blog Tagged , ,

Ask Steve Henley

Steve Henley is the leader in EAL’s executive management where he holds 30+ years of experience in the retail hardware industry. We sat down with Steve to discuss burning questions facing retail marketing in the hardware industry and where it’s going. “Telling the customer what they need is probably the biggest downfall in the last 50 years.” Do you believe in the “retail apocalypse”? “No, I think rename it as the retail transformation.” If you look back, many people thought …
Read More »

Posted in Blog Tagged , ,

Our Partners