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6 Fundamentals of In-Store Retail Marketing

Many brick-and-mortar retailers often feel like they can’t be relevant, competitive, or fresh in the eyes of today’s consumers. However, in-store retail has just as much potential, and it all comes down to knowing your consumers. Below are some tips & reminders from our Langenfelders! Understand your customer Understand your customers’ identities and clearly focus on their needs. This is marketing 101, but often we forget our fundamentals. Sometimes, instead of focusing on the newest, latest-and-greatest product, focus on the …
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Ask Steve Henley

Steve Henley is the leader in EAL’s executive management where he holds 30+ years of experience in the retail hardware industry. We sat down with Steve to discuss burning questions facing retail marketing in the hardware industry and where it’s going. “Telling the customer what they need is probably the biggest downfall in the last 50 years.” Do you believe in the “retail apocalypse”? “No, I think rename it as the retail transformation.” If you look back, many people thought …
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