The eCommerce Team


Darren Fraser

Darren Fraser is Business Unit Manager of the Chicago Hardware Team (Ace and True Value) as well as the emerging markets team (eCommerce & club) at Langenfeld.  Darren completed his undergraduate studies at University of Southern California, and received a Bachelor of Science in Business Administration.  He later attended Loyola University of Chicago’s Quinlan School of Business, where he completed a Masters of Business Administration (MBA). Darren joined Langenfeld from Orbit Irrigation Products, Inc. where he brought over 23 years of industry experience. He also has 9 years of experience in sales management, specifically for Costco, BJ’s Wholesale, Sam’s Club, Amazon, Target, Ace, True Value, Do It Best, and Orgill.  Darren has added substantial growth to sales in multiple channels.

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Darren Fraser

Darren Fraser is Business Unit Manager of the Chicago Hardware Team (Ace and True Value) as well as the emerging markets team (eCommerce & club) at Langenfeld.  Darren completed his undergraduate studies at University of Southern California, and received a Bachelor of Science in Business Administration.  He later attended Loyola University of Chicago’s Quinlan School of Business, where he completed a Masters of Business Administration (MBA). Darren joined Langenfeld from Orbit Irrigation Products, Inc. where he brought over 23 years of industry experience. He also has 9 years of experience in sales management, specifically for Costco, BJ’s Wholesale, Sam’s Club, Amazon, Target, Ace, True Value, Do It Best, and Orgill.  Darren has added substantial growth to sales in multiple channels.

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Alaina Rafferty

Alaina Rafferty is a Corporate Sales Manager who received her undergraduate degree from Ripon College.  She brings over 6 years of sales support experience and received the EAL Best Support Associate of 2013 Award.  Before joining the sales team in early 2016, Alaina managed the EAL customer service team with a focus on cultivating extensive product knowledge and promoting world class service.  Alaina specializes in strategic sales, marketing, and promotion within the eCommerce channel.

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Alaina Rafferty

Alaina Rafferty is a Corporate Sales Manager who received her undergraduate degree from Ripon College.  She brings over 6 years of sales support experience and received the EAL Best Support Associate of 2013 Award.  Before joining the sales team in early 2016, Alaina managed the EAL customer service team with a focus on cultivating extensive product knowledge and promoting world class service.  Alaina specializes in strategic sales, marketing, and promotion within the eCommerce channel.

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Frank Torres

Frank Torres is a corporate sales manager for Hardware, Farm, and E-Commerce classes of trade. Frank is a graduate of the University of Iowa and has been with the company (Klatt-Jorwic) since 2010. Frank prides himself on his data analytics and accurate forecasting/reporting for our CPG customers.

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Frank Torres

Frank Torres is a corporate sales manager for Hardware, Farm, and E-Commerce classes of trade. Frank is a graduate of the University of Iowa and has been with the company (Klatt-Jorwic) since 2010. Frank prides himself on his data analytics and accurate forecasting/reporting for our CPG customers.

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Yesi Rojas

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Yesi Rojas

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